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Lammily, The New Girl on the Block Helps Girl’s Body Image

Lammily, The New Girl on the Block Helps Girl’s Body Image

Over the last three decades, dolls reflecting an American girl’s body image in regard to culture and skin color have become more readily available in the mass market. While Barbie has modernized her career choices, when translated into a real young woman she still plots out at 5’9” tall, with a 36” bust, 18” waist, 33” hips, and a 9” neck. Average body proportions? Not on this planet. So, welcome Lammily! Lammily is the brainchild of Philadelphia graphic artist and researcher Nicolay Lamm. While his original intent was to create a Barbie-like doll that reflected the average American 19 year old, his creation has gone viral. More importantly, Lammily is an excellent way to introduce a positive and realistic role model to support the development of a girl’s body image. Take one more look at Barbie’s measurements, and compare them to Lammily’s, which are based on the Centers for Disease Control’s (CDC) average measurements for a 19 year old woman:
Height: 64.2 inches Waist:  33.6 inches Neck:   15 inches
The deep desire for consumers to promote positive girls’ body images is made clear in the astounding success of Lamm’s crowd-sourcing effort to produce Lammily. He calculated that he could get started with $95,000.  As of today, nearly $500,000 has been contributed to his efforts. Girl’s body image has suffered at the hands of marketing for decades, so Lammily is worth cheering! Children will now be able to look from their doll to the world around them, and see that there is some connection. Reality is right there in their hands, and ultimately in their own reflections in the mirror. Leave a comment below or join the conversation on Facebook